New Twitter Statistics Show Most Who Have Accounts Aren’t Frequent Users
I ran across some interesting new Twitter statistics this week. For instance, in “Can Twitter Make Money?,” from the new issue of MIT’s Technology Review (subscription required), author David Talbot...
View ArticleI’m Okay. You’re Okay. Even If We Write Content.
Some writer friends of mine despise the word “content.” After all, they’re writers, they say. They write prose. They write articles. They work on projects. They finish assignments. They submit copy –to...
View ArticleFive Myths About Corporate Ghostwriters –Busted
Why do today’s “content creators” –still known in some circles as (gasp!) ghostwriters –get such a bad rap? Is it really all that horrible to provide writing expertise to someone who needs help with an...
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#homeofficeparty is December 16 at 3:00pm
Working from a home office has its benefits: I schedule my own time. Wardrobe costs are low. I can multi-task with the occasional load of laundry. But, there are downsides, too. For me, one of the most...
View ArticleCorporate Blogging on the Rise Among the Inc. 500
The corporate blog remains an important internet public relations tool for fast-growing companies in the U.S. New data from the Center for Marketing Research at the University of Massachusetts...
View ArticleOn the Threshold of a New Era in Content Marketing
Last Wednesday morning, I attended the launch of the Content Revolution Tour in Boston. Listening to C.C. Chapman, co-author of Content Rules, and Becki Dilworth, Vice President of Digital Strategy at...
View ArticleCorporate Writers, LLC
Earlier this year, I launched Corporate Writers, LLC, a company that provides a wide range of professional writing services to firms both large and small. Do you need to fill a gap in your marketing...
View ArticleStudy: Most B2B Marketers Use Content Marketing, Outsource Activities
B2B marketers recognize the value of content marketing and are committed to making their content marketing strategies work, according to the new report, B2B Content Marketing: 2012 Benchmarks, Budgets,...
View ArticleAdobe: Marketers Don’t Give Social Media The Credit It Deserves
New research from Adobe suggests marketers could be underestimating the impact social media has on website traffic – sometimes by more than 90 percent. No wonder many in the C-suite remain skeptical...
View ArticleMost SMBs Now Using Social Media
Small- and medium-sized businesses (SMBs) continue to embrace social media. According to the 2012 Small and Medium Social Business Study conducted by the SMB Group, social media use over the past year...
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